GoTo Connect vs Square Payments: which one fits your business?
Side-by-side comparison of GoTo Connect and Square Payments — fees, features, ease, support, and which one fits your business. Scored on the same rubric.
Short answer: Square Payments wins on our scorecard (7.8/10 vs 6.8/10).
| Scored on | GoTo Connect | Square Payments |
|---|---|---|
| Right fit for small biz | 7 | 8 |
| Ease of use | 6 | 9 |
| Fees & pricing | 6 | 7 |
| Customer support | 7 | 5 |
| Features | 8 | 9 |
| Basic Monthly Plan | Contact Sales | — |
| Activation Fee | Varies | — |
| Hardware Lease | Optional/Varies | — |
| Monthly Fee | — | $0 (Basic) |
| In-person Rate | — | 2.6% + 10¢ |
| Online/Keyed Rate | — | 2.9% - 3.5% + 15¢ |
| Instant Transfer Fee | — | 1.75% per transfer |
GoTo Connect in one paragraph
GoTo Connect is a powerhouse communication tool that is unfortunately hindered by a legacy sales-first pricing model.
Skip it if: Skip it if you want to see a price and start calling within ten minutes without talking to a salesperson.
Square Payments in one paragraph
Square is the gold standard for speed and simplicity, though you pay a premium in transaction fees for the convenience.
Skip it if: Skip it if your business processes more than $20,000 per month, as you'll save thousands elsewhere with interchange-plus pricing.
Frequently asked questions
Which is better, GoTo Connect or Square Payments?
On our five-axis scorecard, Square Payments scores higher (7.8/10 vs 6.8/10). Square is the gold standard for speed and simplicity, though you pay a premium in transaction fees for the convenience.
Who should skip GoTo Connect?
Skip it if you want to see a price and start calling within ten minutes without talking to a salesperson.
Who should skip Square Payments?
Skip it if your business processes more than $20,000 per month, as you'll save thousands elsewhere with interchange-plus pricing.