GoTo Connect vs OpenPhone: which one fits your business?
Side-by-side comparison of GoTo Connect and OpenPhone — fees, features, ease, support, and which one fits your business. Scored on the same rubric.
Short answer: OpenPhone wins on our scorecard (7.6/10 vs 6.8/10).
| Scored on | GoTo Connect | OpenPhone |
|---|---|---|
| Right fit for small biz | 7 | 8 |
| Ease of use | 6 | 7 |
| Fees & pricing | 6 | 8 |
| Customer support | 7 | 5 |
| Features | 8 | 9 |
| Basic Monthly Plan | Contact Sales | — |
| Activation Fee | Varies | — |
| Hardware Lease | Optional/Varies | — |
| Starter Plan (Annual) | — | $15/user/mo |
| Business Plan (Annual) | — | $23/user/mo |
| A2P 10DLC Registration | — | Varies by carrier |
| Additional Numbers | — | $5/mo |
GoTo Connect in one paragraph
GoTo Connect is a powerhouse communication tool that is unfortunately hindered by a legacy sales-first pricing model.
Skip it if: Skip it if you want to see a price and start calling within ten minutes without talking to a salesperson.
OpenPhone in one paragraph
OpenPhone is the best-in-class choice for tech-forward small teams that prioritize collaboration, provided they can navigate the strict 2026 messaging compliance rules.
Skip it if: Skip it if your business relies on high-volume outbound SMS marketing or if you require immediate 24/7 live phone support for troubleshooting.
Frequently asked questions
Which is better, GoTo Connect or OpenPhone?
On our five-axis scorecard, OpenPhone scores higher (7.6/10 vs 6.8/10). OpenPhone is the best-in-class choice for tech-forward small teams that prioritize collaboration, provided they can navigate the strict 2026 messaging compliance rules.
Who should skip GoTo Connect?
Skip it if you want to see a price and start calling within ten minutes without talking to a salesperson.
Who should skip OpenPhone?
Skip it if your business relies on high-volume outbound SMS marketing or if you require immediate 24/7 live phone support for troubleshooting.