Insightly vs ZenBusiness: which one fits your business?
Side-by-side comparison of Insightly and ZenBusiness — fees, features, ease, support, and which one fits your business. Scored on the same rubric.
Short answer: Insightly wins on our scorecard (7.3/10 vs 7.2/10).
| Scored on | Insightly | ZenBusiness |
|---|---|---|
| Right fit for small biz | 8 | 7 |
| Ease of use | 7 | 9 |
| Fees & pricing | 7 | 6 |
| Customer support | 6 | 6 |
| Features | 8 | 8 |
| Plus Tier (Annual) | $29/user/mo | — |
| Professional Tier (Annual) | $49/user/mo | — |
| Enterprise Tier (Annual) | $99/user/mo | — |
| AppConnect Add-on | Varies by usage | — |
| Starter Tier | — | $0 + State Fees |
| Pro Tier | — | $199/year |
| Premium Tier | — | $299/year |
| Registered Agent (Standalone) | — | $199/year |
Insightly in one paragraph
Insightly is the best choice for businesses that need to bridge the gap between a closed sale and a finished project without switching apps.
Skip it if: Skip it if you only need a simple contact manager and don't plan on using the project management features.
ZenBusiness in one paragraph
ZenBusiness is a top-tier choice for effortless LLC formation, provided you are vigilant about disabling the expensive annual subscription add-ons.
Skip it if: You are comfortable navigating your state's Secretary of State website and want to avoid high-margin recurring compliance fees.
Frequently asked questions
Which is better, Insightly or ZenBusiness?
On our five-axis scorecard, Insightly scores higher (7.3/10 vs 7.2/10). Insightly is the best choice for businesses that need to bridge the gap between a closed sale and a finished project without switching apps.
Who should skip Insightly?
Skip it if you only need a simple contact manager and don't plan on using the project management features.
Who should skip ZenBusiness?
You are comfortable navigating your state's Secretary of State website and want to avoid high-margin recurring compliance fees.