Insightly vs Wave: which one fits your business?
Side-by-side comparison of Insightly and Wave — fees, features, ease, support, and which one fits your business. Scored on the same rubric.
Short answer: Wave wins on our scorecard (7.4/10 vs 6.9/10).
| Scored on | Insightly | Wave |
|---|---|---|
| Right fit for small biz | 7 | 7 |
| Ease of use | 8 | 8 |
| Fees & pricing | 6 | 9 |
| Customer support | 5 | 5 |
| Features | 8 | 7 |
| Plus Plan (Annual) | $29/user/mo | — |
| Professional Plan (Annual) | $49/user/mo | — |
| Enterprise Plan (Annual) | $99/user/mo | — |
| Success Plan (Support) | Varies by tier | — |
| Starter Accounting | — | $0/mo |
| Pro Plan | — | $16/mo (Annual) |
| Credit Card Processing | — | 2.9% + $0.60 |
| Payroll (Full Service) | — | $40/mo + $6/person |
Insightly in one paragraph
A powerful bridge between sales and operations that is great for professional services, provided you watch out for the tiered pricing traps.
Skip it if: You are a solo-founder who only needs a basic digital Rolodex or if you require instant phone support without paying extra.
Wave in one paragraph
Wave remains the best value for solopreneurs who need clean invoices and basic tax readiness without a monthly subscription.
Skip it if: You have complex inventory needs or require immediate phone support for technical issues.
Frequently asked questions
Which is better, Insightly or Wave?
On our five-axis scorecard, Wave scores higher (7.4/10 vs 6.9/10). Wave remains the best value for solopreneurs who need clean invoices and basic tax readiness without a monthly subscription.
Who should skip Insightly?
You are a solo-founder who only needs a basic digital Rolodex or if you require instant phone support without paying extra.
Who should skip Wave?
You have complex inventory needs or require immediate phone support for technical issues.