Insightly vs Keap: which one fits your business?
Side-by-side comparison of Insightly and Keap — fees, features, ease, support, and which one fits your business. Scored on the same rubric.
Short answer: Insightly wins on our scorecard (7.3/10 vs 7.2/10).
| Scored on | Insightly | Keap |
|---|---|---|
| Right fit for small biz | 8 | 8 |
| Ease of use | 7 | 6 |
| Fees & pricing | 7 | 6 |
| Customer support | 6 | 7 |
| Features | 8 | 9 |
| Plus Tier (Annual) | $29/user/mo | — |
| Professional Tier (Annual) | $49/user/mo | — |
| Enterprise Tier (Annual) | $99/user/mo | — |
| AppConnect Add-on | Varies by usage | — |
| Pro Tier (Monthly) | — | $249 |
| Max Tier (Monthly) | — | $399 |
| Expert Onboarding (One-time) | — | Varies (often $499-$999) |
| Additional Users | — | $29/mo |
Insightly in one paragraph
Insightly is the best choice for businesses that need to bridge the gap between a closed sale and a finished project without switching apps.
Skip it if: Skip it if you only need a simple contact manager and don't plan on using the project management features.
Keap in one paragraph
A powerhouse automation tool that is worth the high price only if you have enough lead volume to justify replacing a part-time assistant.
Skip it if: You are a brand-new freelancer with no steady lead flow or you have a limited budget under $100/month.
Frequently asked questions
Which is better, Insightly or Keap?
On our five-axis scorecard, Insightly scores higher (7.3/10 vs 7.2/10). Insightly is the best choice for businesses that need to bridge the gap between a closed sale and a finished project without switching apps.
Who should skip Insightly?
Skip it if you only need a simple contact manager and don't plan on using the project management features.
Who should skip Keap?
You are a brand-new freelancer with no steady lead flow or you have a limited budget under $100/month.