HubSpot CRM (Free) vs Square POS: which one fits your business?

Side-by-side comparison of HubSpot CRM (Free) and Square POS — fees, features, ease, support, and which one fits your business. Scored on the same rubric.

Short answer: Square POS wins on our scorecard (7.8/10 vs 7.1/10).

Scored onHubSpot CRM (Free)Square POS
Right fit for small biz78
Ease of use69
Fees & pricing97
Customer support45
Features89
Base CRM$0
Marketing Emails2,000 per month
Reporting Dashboards3 included
Monthly Software Fee$0 (Free tier available)
In-Person Swipe/Tap2.6% + 10¢
Online/Invoiced Sale2.9% + 30¢
Instant Transfer Fee1.75% per transfer

HubSpot CRM (Free) in one paragraph

HubSpot Free is the gold standard for small businesses that need a professional-grade database without an upfront software bill, provided you can stomach the 'HubSpot' branding on your outgoing links.

Skip it if: Skip it if you have a zero-tolerance policy for 'Powered by HubSpot' logos or if you need immediate phone support to figure out how to use a computer.

Read the full HubSpot CRM (Free) review

Square POS in one paragraph

Square is the fastest way to accept credit cards without a monthly fee, but high-volume businesses will eventually outgrow its flat-rate pricing.

Skip it if: Skip it if you process over $25,000 per month or sell high-risk items like CBD, as you'll save thousands elsewhere and face fewer account freezes.

Read the full Square POS review

Frequently asked questions

Which is better, HubSpot CRM (Free) or Square POS?

On our five-axis scorecard, Square POS scores higher (7.8/10 vs 7.1/10). Square is the fastest way to accept credit cards without a monthly fee, but high-volume businesses will eventually outgrow its flat-rate pricing.

Who should skip HubSpot CRM (Free)?

Skip it if you have a zero-tolerance policy for 'Powered by HubSpot' logos or if you need immediate phone support to figure out how to use a computer.

Who should skip Square POS?

Skip it if you process over $25,000 per month or sell high-risk items like CBD, as you'll save thousands elsewhere and face fewer account freezes.

All business software reviews