HubSpot CRM (Free) vs Keap: which one fits your business?
Side-by-side comparison of HubSpot CRM (Free) and Keap — fees, features, ease, support, and which one fits your business. Scored on the same rubric.
Short answer: HubSpot CRM (Free) wins on our scorecard (7.9/10 vs 7.2/10).
| Scored on | HubSpot CRM (Free) | Keap |
|---|---|---|
| Right fit for small biz | 8 | 8 |
| Ease of use | 9 | 6 |
| Fees & pricing | 10 | 6 |
| Customer support | 4 | 7 |
| Features | 7 | 9 |
| Monthly Subscription | $0 | — |
| User Seat Limit | Unlimited | — |
| Contact Limit | Up to 1,000,000 | — |
| Payment Processing | Varies (Stripe standard rates apply) | — |
| Pro Tier (Monthly) | — | $249 |
| Max Tier (Monthly) | — | $399 |
| Expert Onboarding (One-time) | — | Varies (often $499-$999) |
| Additional Users | — | $29/mo |
HubSpot CRM (Free) in one paragraph
The best 'zero-dollar' database for small teams, provided you can live with their logo on your emails.
Skip it if: You need automated multi-step email sequences or want to remove vendor branding without spending hundreds per month.
Keap in one paragraph
A powerhouse automation tool that is worth the high price only if you have enough lead volume to justify replacing a part-time assistant.
Skip it if: You are a brand-new freelancer with no steady lead flow or you have a limited budget under $100/month.
Frequently asked questions
Which is better, HubSpot CRM (Free) or Keap?
On our five-axis scorecard, HubSpot CRM (Free) scores higher (7.9/10 vs 7.2/10). The best 'zero-dollar' database for small teams, provided you can live with their logo on your emails.
Who should skip HubSpot CRM (Free)?
You need automated multi-step email sequences or want to remove vendor branding without spending hundreds per month.
Who should skip Keap?
You are a brand-new freelancer with no steady lead flow or you have a limited budget under $100/month.