HoneyBook vs Insightly: which one fits your business?
Side-by-side comparison of HoneyBook and Insightly — fees, features, ease, support, and which one fits your business. Scored on the same rubric.
Short answer: HoneyBook wins on our scorecard (8/10 vs 6.9/10).
| Scored on | HoneyBook | Insightly |
|---|---|---|
| Right fit for small biz | 9 | 7 |
| Ease of use | 8 | 8 |
| Fees & pricing | 7 | 6 |
| Customer support | 7 | 5 |
| Features | 9 | 8 |
| Starter Plan | $19/mo | — |
| Essentials Plan | $39/mo | — |
| Premium Plan | $79/mo | — |
| Credit Card Processing | 2.9% + 25¢ (Standard) | — |
| Plus Plan (Annual) | — | $29/user/mo |
| Professional Plan (Annual) | — | $49/user/mo |
| Enterprise Plan (Annual) | — | $99/user/mo |
| Success Plan (Support) | — | Varies by tier |
HoneyBook in one paragraph
HoneyBook is the gold standard for service-based solopreneurs who want to look like a 10-person agency without the overhead.
Skip it if: You have a high volume of small transactions and need to use your own low-rate merchant processor.
Insightly in one paragraph
A powerful bridge between sales and operations that is great for professional services, provided you watch out for the tiered pricing traps.
Skip it if: You are a solo-founder who only needs a basic digital Rolodex or if you require instant phone support without paying extra.
Frequently asked questions
Which is better, HoneyBook or Insightly?
On our five-axis scorecard, HoneyBook scores higher (8/10 vs 6.9/10). HoneyBook is the gold standard for service-based solopreneurs who want to look like a 10-person agency without the overhead.
Who should skip HoneyBook?
You have a high volume of small transactions and need to use your own low-rate merchant processor.
Who should skip Insightly?
You are a solo-founder who only needs a basic digital Rolodex or if you require instant phone support without paying extra.