Copper vs Insightly: which one fits your business?
Side-by-side comparison of Copper and Insightly — fees, features, ease, support, and which one fits your business. Scored on the same rubric.
Short answer: Copper wins on our scorecard (7.7/10 vs 6.9/10).
| Scored on | Copper | Insightly |
|---|---|---|
| Right fit for small biz | 8 | 7 |
| Ease of use | 9 | 8 |
| Fees & pricing | 7 | 6 |
| Customer support | 6 | 5 |
| Features | 8 | 8 |
| Basic Plan (per user/mo, annual) | $29 | — |
| Professional Plan (per user/mo, annual) | $69 | — |
| Business Plan (per user/mo, annual) | $134 | — |
| Plus Plan (Annual) | — | $29/user/mo |
| Professional Plan (Annual) | — | $49/user/mo |
| Enterprise Plan (Annual) | — | $99/user/mo |
| Success Plan (Support) | — | Varies by tier |
Copper in one paragraph
The premier CRM choice for small teams that live in Gmail and want to eliminate manual data entry.
Skip it if: You use Microsoft 365 or Outlook as your primary business email and calendar suite.
Insightly in one paragraph
A powerful bridge between sales and operations that is great for professional services, provided you watch out for the tiered pricing traps.
Skip it if: You are a solo-founder who only needs a basic digital Rolodex or if you require instant phone support without paying extra.
Frequently asked questions
Which is better, Copper or Insightly?
On our five-axis scorecard, Copper scores higher (7.7/10 vs 6.9/10). The premier CRM choice for small teams that live in Gmail and want to eliminate manual data entry.
Who should skip Copper?
You use Microsoft 365 or Outlook as your primary business email and calendar suite.
Who should skip Insightly?
You are a solo-founder who only needs a basic digital Rolodex or if you require instant phone support without paying extra.