Copper vs Gusto: which one fits your business?
Side-by-side comparison of Copper and Gusto — fees, features, ease, support, and which one fits your business. Scored on the same rubric.
Short answer: Gusto wins on our scorecard (7.9/10 vs 7.7/10).
| Scored on | Copper | Gusto |
|---|---|---|
| Right fit for small biz | 8 | 9 |
| Ease of use | 9 | 8 |
| Fees & pricing | 7 | 7 |
| Customer support | 6 | 6 |
| Features | 8 | 9 |
| Basic Plan (per user/mo, annual) | $29 | — |
| Professional Plan (per user/mo, annual) | $69 | — |
| Business Plan (per user/mo, annual) | $134 | — |
| Simple Base Fee | — | $40/mo |
| Simple Per-Person | — | $6/mo |
| Plus Base Fee | — | $80/mo |
| Contractor Only Base | — | $35/mo |
Copper in one paragraph
The premier CRM choice for small teams that live in Gmail and want to eliminate manual data entry.
Skip it if: You use Microsoft 365 or Outlook as your primary business email and calendar suite.
Gusto in one paragraph
Gusto is the gold standard for small business payroll automation, trading high-touch human support for a near-perfect digital interface.
Skip it if: You have a complex multi-state employee base and require a dedicated, 24/7 human account manager to handle manual tax adjustments.
Frequently asked questions
Which is better, Copper or Gusto?
On our five-axis scorecard, Gusto scores higher (7.9/10 vs 7.7/10). Gusto is the gold standard for small business payroll automation, trading high-touch human support for a near-perfect digital interface.
Who should skip Copper?
You use Microsoft 365 or Outlook as your primary business email and calendar suite.
Who should skip Gusto?
You have a complex multi-state employee base and require a dedicated, 24/7 human account manager to handle manual tax adjustments.