Constant Contact vs Xero: which one fits your business?
Side-by-side comparison of Constant Contact and Xero — fees, features, ease, support, and which one fits your business. Scored on the same rubric.
Short answer: Constant Contact wins on our scorecard (7.6/10 vs 7.1/10).
| Scored on | Constant Contact | Xero |
|---|---|---|
| Right fit for small biz | 8 | 8 |
| Ease of use | 9 | 7 |
| Fees & pricing | 6 | 7 |
| Customer support | 7 | 5 |
| Features | 8 | 8 |
| Lite Plan (starting) | $12/mo | — |
| Standard Plan (starting) | $35/mo | — |
| Premium Plan (starting) | $80/mo | — |
| Prepay Discount | 15% off | — |
| Early Plan | — | $15/mo |
| Growing Plan | — | $42/mo |
| Established Plan | — | $78/mo |
| Gusto Payroll Add-on | — | Varies |
Constant Contact in one paragraph
Constant Contact remains the most reliable 'beginner-to-intermediate' marketing tool for owners who prioritize ease of use and high deliverability over complex customization.
Skip it if: Skip it if you have a massive list of 50,000+ contacts and a tight budget, as the volume-based pricing will quickly eclipse the cost of a full-time marketing tool.
Xero in one paragraph
Xero is a powerful, sleek alternative to QuickBooks that excels for businesses with international needs, provided you don't mind the lack of phone support.
Skip it if: Skip it if you need to call a human being on the phone whenever you have a software question.
Frequently asked questions
Which is better, Constant Contact or Xero?
On our five-axis scorecard, Constant Contact scores higher (7.6/10 vs 7.1/10). Constant Contact remains the most reliable 'beginner-to-intermediate' marketing tool for owners who prioritize ease of use and high deliverability over complex customization.
Who should skip Constant Contact?
Skip it if you have a massive list of 50,000+ contacts and a tight budget, as the volume-based pricing will quickly eclipse the cost of a full-time marketing tool.
Who should skip Xero?
Skip it if you need to call a human being on the phone whenever you have a software question.