Constant Contact vs Toast POS: which one fits your business?
Side-by-side comparison of Constant Contact and Toast POS — fees, features, ease, support, and which one fits your business. Scored on the same rubric.
Short answer: it's a tie on our scorecard — pick on fit, not score.
| Scored on | Constant Contact | Toast POS |
|---|---|---|
| Right fit for small biz | 8 | 9 |
| Ease of use | 9 | 8 |
| Fees & pricing | 6 | 6 |
| Customer support | 7 | 6 |
| Features | 8 | 9 |
| Lite Plan (starting) | $12/mo | — |
| Standard Plan (starting) | $35/mo | — |
| Premium Plan (starting) | $80/mo | — |
| Prepay Discount | 15% off | — |
| Starter Software Fee | — | $0/mo |
| Standard Software Fee | — | $165/mo |
| Payment Processing | — | Varies by quote |
| Hardware Starter Kit | — | From $0 + higher rates |
Constant Contact in one paragraph
Constant Contact remains the most reliable 'beginner-to-intermediate' marketing tool for owners who prioritize ease of use and high deliverability over complex customization.
Skip it if: Skip it if you have a massive list of 50,000+ contacts and a tight budget, as the volume-based pricing will quickly eclipse the cost of a full-time marketing tool.
Toast POS in one paragraph
Toast is the industry standard for a reason, offering the best-in-class workflow for staff despite its high-cost, locked-in processing ecosystem.
Skip it if: Skip it if you are a low-volume business or want the freedom to shop for the cheapest payment processing rates.
Frequently asked questions
Who should skip Constant Contact?
Skip it if you have a massive list of 50,000+ contacts and a tight budget, as the volume-based pricing will quickly eclipse the cost of a full-time marketing tool.
Who should skip Toast POS?
Skip it if you are a low-volume business or want the freedom to shop for the cheapest payment processing rates.