Constant Contact vs Gusto: which one fits your business?
Side-by-side comparison of Constant Contact and Gusto — fees, features, ease, support, and which one fits your business. Scored on the same rubric.
Short answer: Gusto wins on our scorecard (7.9/10 vs 7.6/10).
| Scored on | Constant Contact | Gusto |
|---|---|---|
| Right fit for small biz | 8 | 9 |
| Ease of use | 9 | 8 |
| Fees & pricing | 6 | 7 |
| Customer support | 7 | 6 |
| Features | 8 | 9 |
| Lite Plan (starting) | $12/mo | — |
| Standard Plan (starting) | $35/mo | — |
| Premium Plan (starting) | $80/mo | — |
| Prepay Discount | 15% off | — |
| Simple Base Fee | — | $40/mo |
| Simple Per-Person | — | $6/mo |
| Plus Base Fee | — | $80/mo |
| Contractor Only Base | — | $35/mo |
Constant Contact in one paragraph
Constant Contact remains the most reliable 'beginner-to-intermediate' marketing tool for owners who prioritize ease of use and high deliverability over complex customization.
Skip it if: Skip it if you have a massive list of 50,000+ contacts and a tight budget, as the volume-based pricing will quickly eclipse the cost of a full-time marketing tool.
Gusto in one paragraph
Gusto is the gold standard for small business payroll automation, trading high-touch human support for a near-perfect digital interface.
Skip it if: You have a complex multi-state employee base and require a dedicated, 24/7 human account manager to handle manual tax adjustments.
Frequently asked questions
Which is better, Constant Contact or Gusto?
On our five-axis scorecard, Gusto scores higher (7.9/10 vs 7.6/10). Gusto is the gold standard for small business payroll automation, trading high-touch human support for a near-perfect digital interface.
Who should skip Constant Contact?
Skip it if you have a massive list of 50,000+ contacts and a tight budget, as the volume-based pricing will quickly eclipse the cost of a full-time marketing tool.
Who should skip Gusto?
You have a complex multi-state employee base and require a dedicated, 24/7 human account manager to handle manual tax adjustments.