ADP Run vs Keap: which one fits your business?
Side-by-side comparison of ADP Run and Keap — fees, features, ease, support, and which one fits your business. Scored on the same rubric.
Short answer: ADP Run wins on our scorecard (7.6/10 vs 7.2/10).
| Scored on | ADP Run | Keap |
|---|---|---|
| Right fit for small biz | 8 | 8 |
| Ease of use | 8 | 6 |
| Fees & pricing | 6 | 6 |
| Customer support | 7 | 7 |
| Features | 9 | 9 |
| Base Pricing | Custom Quote Only | — |
| Direct Deposit | Included in most tiers | — |
| W-2/1099 Filing | Additional Fee (varies) | — |
| Implementation Fee | $0 - $200 (often waived) | — |
| Pro Tier (Monthly) | — | $249 |
| Max Tier (Monthly) | — | $399 |
| Expert Onboarding (One-time) | — | Varies (often $499-$999) |
| Additional Users | — | $29/mo |
ADP Run in one paragraph
A robust, scalable payroll powerhouse that excels in tax compliance but requires a sharp eye on contract terms and pricing hikes.
Skip it if: You are a solopreneur with zero employees or a tiny team that prioritizes the lowest possible monthly cost.
Keap in one paragraph
A powerhouse automation tool that is worth the high price only if you have enough lead volume to justify replacing a part-time assistant.
Skip it if: You are a brand-new freelancer with no steady lead flow or you have a limited budget under $100/month.
Frequently asked questions
Which is better, ADP Run or Keap?
On our five-axis scorecard, ADP Run scores higher (7.6/10 vs 7.2/10). A robust, scalable payroll powerhouse that excels in tax compliance but requires a sharp eye on contract terms and pricing hikes.
Who should skip ADP Run?
You are a solopreneur with zero employees or a tiny team that prioritizes the lowest possible monthly cost.
Who should skip Keap?
You are a brand-new freelancer with no steady lead flow or you have a limited budget under $100/month.