Buy a Boring Business: The Codie Sanchez Blueprint
Investors like Codie Sanchez are ditching tech for laundromats and HVAC. Here is the math on buying an established small business.
By MyBizNerd Team ยท Published
Key Takeaways
- Buying an existing business has a 90% success rate over five years, compared to just 10% for new startups.
- Standard SBA 7(a) loans allow you to buy businesses with as little as 10% down, often using the seller's own assets as collateral.
- Focusing on 'boring' service trades like HVAC or car washes provides stable cash flow that tech-heavy startups usually lack in their first year.
Only 25% of small businesses survive their first 15 years, according to 2023 data from the Bureau of Labor Statistics (https://www.bls.gov/bom/publications/entrepreneurship/home.htm). This statistic explains why the strategy of buying something that already works is gaining so much traction over building from scratch.
Codie Sanchez, an investor known for buying 'boring' companies, recently shared a strategy for those looking to skip the risky startup phase. She said on X that a specific coach who works with high-level tech figures like Sam Altman also emphasizes the power of these cash-flowing assets. The shift is clear. Instead of trying to invent the next big app, savvy operators are looking at the dry cleaner or the landscaping crew down the street.
The Math of Buying Over Building
When you start a business from zero, you spend the first two years just trying to prove people want what you're selling. You're fighting for every lead and often working for free. When you buy a business, you're buying a proven customer list and a staff that already knows where the keys are. You're essentially paying for a head start. Most of these 'boring' businesses sell for two or three times their yearly profit, which is a bargain compared to the sky-high prices of tech companies.
Say you find a local pool cleaning route that profits $100,000 a year. If the owner sells it for $300,000, you might only need $30,000 of your own cash to get the keys. The rest can often be financed through a bank or even the seller themselves. This is called seller financing, and it's the secret weapon of the boring business world. You use the profit the business makes to pay off the loan you used to buy it. (It's a bit like buying a house where the tenant's rent covers the mortgage from day one.)
Funding Your Acquisition
The most common way to pull this off is through the Small Business Administration (SBA). Specifically, the SBA 7(a) loan program is designed for this exact purpose. You can find the full eligibility requirements on the official SBA website. These loans offer longer terms and lower down payments than a standard commercial bank loan. Because the government guarantees a portion of the loan, banks are much more willing to take a chance on a first-time buyer.
Don't expect the bank to just hand over the money, though.
They'll want to see three years of tax returns from the business you're buying. They want to see that the profit is real and not just a number on a spreadsheet. You'll also need a solid credit score and some experience in management. If you've never managed a team before, the bank might ask you to keep the current owner on as a consultant for six months to ensure a smooth transition.
Finding the Right Target
You're looking for 'unsexy' industries with high barriers to entry. Think about businesses that require a specific license or expensive equipment. A plumbing business or an electrical contractor is harder to start than a social media agency, which means there's less competition. These businesses are often owned by people ready to retire who don't have a child interested in taking over. This creates a massive opportunity for a younger operator to step in and modernize the operation.
Modernizing doesn't mean changing the core service. It means adding basic technology that the previous owner ignored. Many of these businesses still use paper invoices and don't answer their phones. By simply adding a digital booking system or a professional website, you can often increase the profit by 20% without hiring a single new person. You're taking an old-school engine and giving it a tune-up rather than trying to build a new rocket ship from scratch.
Risk Management and Due Diligence
Buying a business isn't without risk.
You could buy a company only to find out the main customers are leaving or the equipment is about to break. This is why the 'due diligence' phase is so important. You need to hire a CPA to look at the books and a lawyer to check the contracts. ) Spending $5,000 now on professional advice can save you from a $300,000 mistake later.
Check for things like 'customer concentration.' If one customer makes up 50% of the sales, you're in a dangerous spot if they leave. You want a diverse list of small customers. Also, look at the physical assets. If you're buying a laundromat, you need to know exactly how old the washers are. If they all need to be replaced in two years, that cost needs to be taken out of the purchase price. Be firm on the numbers because once you sign that paperwork, the debt is yours.
Reach out to a local business broker this week and ask for a 'deal flow' list in your price range.
๐ Disclaimer
This article is for informational purposes only and does not constitute legal, tax, financial, or professional advice. Laws and regulations change frequently, and the information presented may not reflect the most current legal developments. Always consult with a qualified professional (CPA, attorney, financial advisor) before making business decisions based on this content. MyBizNerd may receive compensation through affiliate links, but this never influences our recommendations.
Frequently asked questions
- Why is buying an existing business generally safer than starting a new one?
- Buying an existing business has a 90% success rate over five years, compared to just 10% for new startups, because you acquire a proven customer list and established operations. This strategy helps you bypass the initial struggle to find product-market fit.
- How can I finance the purchase of a 'boring' business?
- The most common method is using an SBA 7(a) loan, which allows for as little as 10% down payment. Seller financing is also a viable option, often using the business's future profits to pay off the loan.
- What kind of businesses are considered 'boring' and good for acquisition?
- 'Boring' businesses typically refer to stable service trades like HVAC, plumbing, car washes, or laundromats. They often have high barriers to entry, consistent cash flow, and owners nearing retirement who haven't yet modernized operations.
- What is seller financing, and how does it work?
- Seller financing occurs when the current owner provides a loan to the buyer for part or all of the purchase price. The buyer then uses the business's profits to repay this loan, similar to a mortgage being covered by rent.
- What key steps should I take for due diligence when buying a business?
- You should hire a CPA to review the business's tax returns and financials, and an attorney to check contracts. Also, assess customer concentration, physical asset condition (e.g., equipment age), and overall operational risks to avoid costly mistakes.